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Pay-Per-Click Advertising: What Is PPC & How Does It Work?

PPC can have a major – and positive – impact on most businesses and brands. If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue. More and more businesses are taking advantage of the benefits PPC advertising and Google AdWords campaign in order to reach new audiences and increase revenue. 

 

A future-minded business like yours needs more than paid advertising—you need a strategy based on proven, targeted methods. This includes lead generation, ad management, and deep-dive keyword optimization. And it requires deep knowledge of your customers and your buying cycle.

 

We specialize in deploying and managing ads that appeal to the right customers—people who want to buy what you are selling—with a bulletproof Pay Per Click (PPC) strategy that drives targeted traffic (clicks) to your site.

 

PLANNING

Like all technologies, Google AdWords has certain inherent challenges. These include understanding correct keyword research, building a good Quality Score, writing ads that translate to a high CTR and relevant traffic, and knowing how to geo-target your ads in an effective manner. Maximize your Business exposure, Reach target audience using tried and tested keywords and optimized strategy. Search Advertising appears on Google search pages as Text Advertising, and are normally above or below organic searches. The placement of your advertisement will depend on the Quality Score.

 

STRATEGY

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visitsto your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. 

Using all the information available, your Search Advertising will target as many keywords that are relevant to your product, business or service, and they will in turn drive user traffic to your website or landing pages.

 

RESULTS

Businesses need results and they want them fast. PPC is perhaps the fastest way to run an advertising campaign and get quick results. A successful PPC campaign can generate profit faster than any other online promotion method and can help a company grow. PPC is a great tool for reaching your target audience at the right moment. PPC campaign ads will appear based on a number of factors including keywords, location, website, device, time and date and much more.  that allows as to segment your market and bring your products and services in front of the right audience. 

Some of The Benefits of Pay Per Click Advertising

 

You can get your brand and your message in front of people who otherwise may not even know your business exists.

Google AdWords puts you at the top of the search results, meaning anyone searching for keywords you determine will be exposed to

your brand and what you have to say. 

This is often the most compelling reason to use PPC advertising. PPC can help you achieve a vast number of business and marketing goals. These goals range from high-level brand exposure and thought leadership to a hot lead submission or e-commerce sale.

 

While there are several nuances regarding default campaign settings, we ultimately have control over a wide range of options for how we reach potential customers. This starts with the keywords or placements we choose to target and how restrictive you want to be.

You also have a lot of budget flexibility if you want to start small. We can set your own ad budget and bids, and choose what you’re willing to spend (though you have to pay at least close to a market rate to play in most cases).

If you’re seeing positive results, you can scale up immediately. And if you want to take a break, we can always pause and stop your ad spend right away. This is hard to do with other ongoing marketing campaigns, giving you the advantage and budget flexibility to move quickly when necessary or desired.

 

Many advertisers take a multi-layered approach in AdWords to test and ensure full coverage across the networks and targeting types that can gain brand exposure.

This ranges from targeting keywords through text ads, to running ads through remarketing based on their past behaviors, or focusing on specific audience demographics on the display network.

Ultimately, the biggest benefit of the PPC targeting options available is that you are able to reach people who aren’t already in your audience as well as those that have been exposed to your brand. You have many options for how wide of a net you want to cast.

 

SEO is an incredibly important strategy for any business with a presence on the web. But some businesses lose patience, as it can

take months to rank for particular terms.

Google AdWords PPC ads gives you an immediate impact, allowing you to appear at the top of the search results for the terms you want

in a matter of hours.

Also, PPC and SEO work well together as the impressions and opportunities for traffic are often to the same audience — the people using Google to find information, services, or products. The performance data of impressions, clicks, and conversions from AdWords can provide great insight and direction on a keyword-by-keyword basis for where to prioritize SEO efforts.

 

PPC advertising has proven to be a reliable and profitable channel for tons of B2B, B2C, nonprofits, and other companies seeking quick, quality traffic and conversions.

Considering all the benefits PPC offers, there’s little risk in testing it out to see where it can move the needle and to gain a wealth of valuable data you can use to inform your other marketing and optimization efforts.

SEO ( Search engine optimization )  Why is SEO Important to a Business?

The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy. While there are many benefits to a good SEO strategy, we have outlined the top 5 to help you understand (or remind you!) why SEO is awesome.

Increased Traffic – Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase the click-through rate, which also promotes increases in qualified web traffic.

ROI – SEO provides trackable and quantifiable results, regardless of whether you are an e-commerce or non-e-commerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic, and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website. E-commerce sites, SEO agencies can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing. For non-E-commerce sites, you can attribute values to your lead conversions, like a ‘contact us’ form fill-out, and calculate the value of your SEO strategy that way.

Cost-effectiveness – SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

Increased site usability – In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages but also makes it easier for users to find information on your website as well.

Brand Awareness – Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.

Like what you read? For more information on how SEO could be beneficial to your website, or for a free SEO consultation, please contact us and we would be happy to help.